what is the bigger thing are you apart of that you are taking on. Bigger things are more motivating and inspiring. To figure out what your going to blog about - it's about
3.) 10,000 hours - how do you shorten
learn the patterns, shorten the duration, kicking ass in < 1,000 hours
4.) Deliberate Practice, offer exercises, games, contests, tutorials that support deliberate practice of the right things.
5.) Make the right things easy and the wrong things hard
6.) Get better gear (and offer it)
help them justify
Find, make, offer higher-end gear that bumps them to a new level
7.) Ignore standard limitations
8.) Total immersion jams
16 hours over two months vs. 16 hours over two months
The surest way to guarantee nothing interesting happens is to assume you know exactly how to do it
9.) don't make a better [x], make a better [user of x]
10.) What movie are your users in?
what is the soundtrack
11.) Don't ask your users
Incremental? - ask your users
Breakthrough? - Ignore everybody
12.) Be brave
fantastic idea -> fear -> bad idea
13.) Rethink deadness
14.) Change the EQ
price, # of features, quality, service, performance - those are the standards
Add NEW sliders - metacognitive, engaging
incremental changes are moving the sliders
breakthroughs add additional sliders
What did Gary add to the wine experience? What did Threadless do?
